How is this different from buying leads?
Lead services sell you homeowners who are already shopping — usually the same ones sold to four or five other contractors. Reworked.ai finds roofs that need work but aren't shopping yet, so you're often the only call. And at $1.79 per opportunity versus $150–300 per shared lead, the math isn't close.
Do I need a marketing team or any tech skills?
No. Pick a ZIP or drop a pin on a jobsite, and you get a prioritized list of the roofs that need work. Want to reach them? Launch a two-touch mail sequence in a couple of clicks. It's built for roofers, not marketers.
How accurate is the property data?
Roof condition is read from Eagleview aircraft-mounted aerial imagery at 3-5 inch resolution — the same imagery used across the insurance industry. Homeowner propensity is modeled from 50+ demographic and behavioral signals.
Does this work for insurance claims and storm work?
Roof condition is read from Eagleview aircraft-mounted aerial imagery at 3-5 inch resolution — the same imagery used across the insurance industry. Homeowner propensity is modeled from 50+ demographic and behavioral signals.
How do you know which roofs actually need work?
We utilize high-resolution aerial imagery to identify roof damage, age indicators, missing shingles, and wear patterns in real-time. This collaboration gives us current roof condition rather than outdated public records, ensuring you're targeting homes with verified, current roofing needs.
How do you determine if homeowners can afford roof work?
Our AI analyzes demographic and financial indicators including income levels, home values, credit indicators, and historical spending patterns to predict which homeowners have both the means and propensity to invest in roof replacement or major repairs.
Is direct mail still effective for roofing businesses?
Absolutely! Roofing is a high-consideration purchase where homeowners want to research contractors. Direct mail gives you a physical presence in their decision-making process and works especially well when combined with digital follow-up campaigns.
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