World-Class AI

Meets Roofing Intelligence

World-Class AI

Meets Roofing Intelligence

Betty combines industry-leading aerial imagery with breakthrough AI to identify the best opportunities with unmatched efficiency. This is how leading roofing contractors find customers now.

Get Started with Betty

Get Started with Betty

Contact Us

World-Class AI Meets Roofing Intelligence

Betty combines industry-leading aerial imagery with breakthrough AI to identify the best opportunities with unmatched efficiency. This is how leading roofing contractors find customers now.

Get Started with Betty

Contact Us

Reworked. First-Ever AI + Aerial

Reworked. First-Ever AI + Aerial

Reworked.

First-Ever AI + Aerial

$1.89

per qualified opportunity

3-4x

efficiency improvements

Intelligence Platform for Roofing

Intelligence Platform for Roofing

Intelligence Platform for Roofing

Intelligence Platform for Roofing

Real damage. Real buyers. Real revenue. Betty identifies storm-damaged roofs owned by financially qualified homeowners in your target market. Skip the guesswork and go straight to properties ready to buy.

Real damage. Real buyers. Real revenue. Betty identifies storm-damaged roofs owned by financially qualified homeowners in your target market. Skip the guesswork and go straight to properties ready to buy.

The Roofing Lead Generation

Problem Every Contractor Knows

The Roofing Lead Generation

Problem Every Contractor Knows

The Roofing Lead Generation

Problem Every Contractor Knows

Paying $30-150 per PPC lead that rarely converts

Most roofing companies pay $150-$300 per lead from sources like HomeAdvisor where homeowners are price-shopping multiple contractors, making conversion rates extremely low.

Paying $30-150 per PPC lead that rarely converts

Most roofing companies pay $150-$300 per lead from sources like HomeAdvisor where homeowners are price-shopping multiple contractors, making conversion rates extremely low.

Pursuing leads that have already converted with another contractor

By the time you follow up on leads, prospects have often already hired competitors who responded faster while your crews were busy on jobs.

Pursuing leads that have already converted with another contractor

By the time you follow up on leads, prospects have often already hired competitors who responded faster while your crews were busy on jobs.

Wasting thousands of dollars on waste

Lead generation companies sell the same lead to 3-5 contractors, creating bidding wars and wasting your budget on prospects who were never serious buyers.

Wasting thousands of dollars on waste

Lead generation companies sell the same lead to 3-5 contractors, creating bidding wars and wasting your budget on prospects who were never serious buyers.

Zero visibility into why leads are qualified or how they're targeted

Most lead sources provide no insight into how leads are qualified or whether prospects can afford your services, leaving you blind to poor conversion rates.

Zero visibility into why leads are qualified or how they're targeted

Most lead sources provide no insight into how leads are qualified or whether prospects can afford your services, leaving you blind to poor conversion rates.

Sales teams chasing homeowners who can't afford roof work

Many leads come from homeowners still researching options or hoping for insurance coverage rather than ready-to-buy prospects with actual roofing problems.

Sales teams chasing homeowners who can't afford roof work

Many leads come from homeowners still researching options or hoping for insurance coverage rather than ready-to-buy prospects with actual roofing problems.

Purchasing would-never-convert leads with no capability to convert

Low-cost leads are often worthless contacts that drain your sales team's time and energy without generating any actual revenue.

Purchasing would-never-convert leads with no capability to convert

Low-cost leads are often worthless contacts that drain your sales team's time and energy without generating any actual revenue.

Get Started with Betty

Get Started with Betty

Get Started with Betty

Get Started with Betty

Book a call

Setting the New Standard in

Roofing Profitability

Leading roofing contractors are moving beyond guesswork. They're using breakthrough technology that can analyze roof conditions, predict homeowner behavior, and identify perfect opportunities with unprecedented efficiency.


Betty represents the biggest leap forward in roofing customer acquisition technology. We've built the world's first platform that combines aerial intelligence with AI-powered predictions.

Leading roofing contractors are moving beyond guesswork. They're using breakthrough technology that can analyze roof conditions, predict homeowner behavior, and identify perfect opportunities with unprecedented efficiency.


Betty represents the biggest leap forward in roofing customer acquisition technology. We've built the world's first platform that combines aerial intelligence with AI-powered predictions.

Leading roofing contractors are moving beyond guesswork. They're using breakthrough technology that can analyze roof conditions, predict homeowner behavior, and identify perfect opportunities with unprecedented efficiency.


Betty represents the biggest leap forward in roofing customer acquisition technology. We've built the world's first platform that combines aerial intelligence with AI-powered predictions.

Setting the New Standard in

Roofing Profitability

Leading roofing contractors are moving beyond guesswork. They're using breakthrough technology that can analyze roof conditions, predict homeowner behavior, and identify perfect opportunities with unprecedented efficiency.


Betty represents the biggest leap forward in roofing customer acquisition technology. We've built the world's first platform that combines aerial intelligence with AI-powered predictions.

Three Breakthrough Capabilities

One Powerful Platform

Three Breakthrough Capabilities

One Powerful Platform

Three Breakthrough Capabilities

One Powerful Platform

Advanced Roof Analysis

Cutting-edge aerial technology identifies damage, age, and urgency across the entire United States

Predictive Homeowner Intelligence

Proprietary AI analyzes thousands of signals to predict who will actually buy and can buy – identifying prime opportunities

Market Opportunity Mapping

Breakthrough geographic intelligence reveals neighborhoods where roof problems meet buying power

Perfect

Opportunity

=

Best Counties

+

Ideal Zip Codes

+

Top Homeowners

+

Worst Roofs

Perfect

Opportunity

=

Best Counties

+

Ideal Zip Codes

+

Top Homeowners

+

Worst Roofs

Find Roofing Opportunities

Find Roofing Opportunities

Find Roofing Opportunities

Find Roofing Opportunities

When Betty identifies a perfect opportunity, you get more than just contact information – you get complete property intelligence powered by industry-leading aerial imagery.

When Betty identifies a perfect opportunity, you get more than just contact information – you get complete property intelligence powered by industry-leading aerial imagery.

Order A Property Report

Order A Property Report

Order A Property Report

Order A Property Report

Property Context

Property Context

Property Context

Property Context

  • Property condition indicators

  • Driveway and access information

  • Pool, deck, and landscape features

  • Overall property maintenance level

  • Property condition indicators

  • Driveway and access information

  • Pool, deck, and landscape features

  • Overall property maintenance level

  • Property condition indicators

  • Driveway and access information

  • Pool, deck, and landscape features

  • Overall property maintenance level

  • Property condition indicators

  • Driveway and access information

  • Pool, deck, and landscape features

  • Overall property maintenance level

Roof Area Intelligence

Roof Area Intelligence

Roof Area Intelligence

Roof Area Intelligence

  • Precise square footage measurements

  • Roofing squares calculation

  • Building footprint and structure details

  • Precise square footage measurements

  • Roofing squares calculation

  • Building footprint and structure details

  • Precise square footage measurements

  • Roofing squares calculation

  • Building footprint and structure details

  • Precise square footage measurements

  • Roofing squares calculation

  • Building footprint and structure details

Roof Condition Analysis

Roof Condition Analysis

Roof Condition Analysis

Roof Condition Analysis

  • Material type identification

  • Current condition rating with detailed descriptions

  • Visible damage or wear indicators

  • Age estimation based on aerial analysis

  • Material type identification

  • Current condition rating with detailed descriptions

  • Visible damage or wear indicators

  • Age estimation based on aerial analysis

  • Material type identification

  • Current condition rating with detailed descriptions

  • Visible damage or wear indicators

  • Age estimation based on aerial analysis

  • Material type identification

  • Current condition rating with detailed descriptions

  • Visible damage or wear indicators

  • Age estimation based on aerial analysis

Technical Specifications

Technical Specifications

Technical Specifications

Technical Specifications

  • Roof pitch measurements

  • Eave height calculations

  • Roof shape complexity

  • Chimney, solar panel, and obstruction detection

  • Roof pitch measurements

  • Eave height calculations

  • Roof shape complexity

  • Chimney, solar panel, and obstruction detection

  • Roof pitch measurements

  • Eave height calculations

  • Roof shape complexity

  • Chimney, solar panel, and obstruction detection

  • Roof pitch measurements

  • Eave height calculations

  • Roof shape complexity

  • Chimney, solar panel, and obstruction detection

Start Finding Qualified Jobs

Start Finding Qualified Jobs

Start Finding Qualified Jobs

No commitment

Test Drive

Price per opportunity

$5.99

$4.79

20% off

Total Opportunities

100

Most ROI

Local Pro

Price per opportunity

$3.20

$2.56

20% off

Total Opportunities

250

Scale faster

Growth

Price per opportunity

$2.80

$2.24

20% off

Total Opportunities

500

Maximum control

Regional & Enterprise

Roofers

Price per opportunity

<$2.00

Total Opportunities

5000+

7 high density zip codes found

900+ opportunities available

900+ opportunities available

7 high density zip codes found

7 high density zip codes found

900+ opportunities available

Betty

Unlock the power of Betty

Unlock the power of Betty

900+ opportunities available

7 high density zip codes found

Betty

Unlock the power of Betty

Platform Performance

Platform Performance

Platform Performance

Roofs Analyzed by AI

84,490,127
84,490,127
84,490,127

We score one Roof at a time

Roofs scanned by our Betty AI rises 1% every month

10%

20%

30%

40%

50%

60%

70%

“Betty transformed how we approach new markets. Now when we enter a territory, we have both the qualified prospects AND complete property data. Our sales teams close 40% more deals because they walk in as experts, not just another contractor asking to measure the roof.”

Operations Director

Leading Roofing Enterprise

Roofs Analyzed by AI

95,562,370

We score one Roof at a time

Roofs scanned by our Betty AI

rises 1% every month

10%

20%

30%

40%

50%

60%

70%

“Betty transformed how we approach new markets. Now when we enter a territory, we have both the qualified prospects AND complete property data. Our sales teams close 40% more deals because they walk in as experts, not just another contractor asking to measure the roof.”

Operations Director

Leading Roofing Enterprise

Questions from Industry Leaders

Questions from Industry Leaders

Questions from Industry Leaders

What services do you provide to help grow my roofing business?

We offer AI-powered lead generation/scoring to drive business growth designed for roofing contractors. Our Betty AI system combines aerial imagery analysis with homeowner demographic data to identify qualified roofing opportunities - properties where the roof actually needs work AND the homeowner can afford it. Our services include targeted lead generation and lead scoring.

How do you customize campaigns for roofing businesses?

We tailor campaigns based on your service area, storm patterns, seasonal trends, and business focus (retail vs. insurance work). Whether you're targeting storm damage, aging roofs, or preventive maintenance, we align your marketing to actual roofing opportunities in your market.

What makes ReworkedAI different from other roofing lead companies?

Instead of selling random leads, we use our proprietary AI system to identify properties where the roof actually needs work AND the homeowner can afford it. We combine high-resolution aerial imagery with ReworkedAI's homeowner propensity data to deliver "the best zip codes, the best homeowners, and the worst roofs" - qualified opportunities at $1.99 each.

How do you know which roofs actually need work?

We utilize high-resolution aerial imagery to identify roof damage, age indicators, missing shingles, and wear patterns in real-time. This partnership gives us current roof condition rather than outdated public records, ensuring you're targeting homes with verified, current roofing needs.

How do you determine if homeowners can afford roof work?

Our AI analyzes demographic and financial indicators including income levels, home values, credit indicators, and historical spending patterns to predict which homeowners have both the means and propensity to invest in roof replacement or major repairs.

Is direct mail still effective for roofing businesses?

Absolutely! Roofing is a high-consideration purchase where homeowners want to research contractors. Direct mail gives you a physical presence in their decision-making process and works especially well when combined with digital follow-up campaigns.

Show more

What services do you provide to help grow my roofing business?

We offer AI-powered lead generation/scoring to drive business growth designed for roofing contractors. Our Betty AI system combines aerial imagery analysis with homeowner demographic data to identify qualified roofing opportunities - properties where the roof actually needs work AND the homeowner can afford it. Our services include targeted lead generation and lead scoring.

How do you customize campaigns for roofing businesses?

We tailor campaigns based on your service area, storm patterns, seasonal trends, and business focus (retail vs. insurance work). Whether you're targeting storm damage, aging roofs, or preventive maintenance, we align your marketing to actual roofing opportunities in your market.

What makes ReworkedAI different from other roofing lead companies?

Instead of selling random leads, we use our proprietary AI system to identify properties where the roof actually needs work AND the homeowner can afford it. We combine high-resolution aerial imagery with ReworkedAI's homeowner propensity data to deliver "the best zip codes, the best homeowners, and the worst roofs" - qualified opportunities at $1.99 each.

How do you know which roofs actually need work?

We utilize high-resolution aerial imagery to identify roof damage, age indicators, missing shingles, and wear patterns in real-time. This partnership gives us current roof condition rather than outdated public records, ensuring you're targeting homes with verified, current roofing needs.

How do you determine if homeowners can afford roof work?

Our AI analyzes demographic and financial indicators including income levels, home values, credit indicators, and historical spending patterns to predict which homeowners have both the means and propensity to invest in roof replacement or major repairs.

Is direct mail still effective for roofing businesses?

Absolutely! Roofing is a high-consideration purchase where homeowners want to research contractors. Direct mail gives you a physical presence in their decision-making process and works especially well when combined with digital follow-up campaigns.

Show more

What services do you provide to help grow my roofing business?

We offer AI-powered lead generation/scoring to drive business growth designed for roofing contractors. Our Betty AI system combines aerial imagery analysis with homeowner demographic data to identify qualified roofing opportunities - properties where the roof actually needs work AND the homeowner can afford it. Our services include targeted lead generation and lead scoring.

How do you customize campaigns for roofing businesses?

We tailor campaigns based on your service area, storm patterns, seasonal trends, and business focus (retail vs. insurance work). Whether you're targeting storm damage, aging roofs, or preventive maintenance, we align your marketing to actual roofing opportunities in your market.

What makes ReworkedAI different from other roofing lead companies?

Instead of selling random leads, we use our proprietary AI system to identify properties where the roof actually needs work AND the homeowner can afford it. We combine high-resolution aerial imagery with ReworkedAI's homeowner propensity data to deliver "the best zip codes, the best homeowners, and the worst roofs" - qualified opportunities at $1.99 each.

How do you know which roofs actually need work?

We utilize high-resolution aerial imagery to identify roof damage, age indicators, missing shingles, and wear patterns in real-time. This partnership gives us current roof condition rather than outdated public records, ensuring you're targeting homes with verified, current roofing needs.

How do you determine if homeowners can afford roof work?

Our AI analyzes demographic and financial indicators including income levels, home values, credit indicators, and historical spending patterns to predict which homeowners have both the means and propensity to invest in roof replacement or major repairs.

Is direct mail still effective for roofing businesses?

Absolutely! Roofing is a high-consideration purchase where homeowners want to research contractors. Direct mail gives you a physical presence in their decision-making process and works especially well when combined with digital follow-up campaigns.

Show more

What services do you provide to help grow my roofing business?

We offer AI-powered lead generation/scoring to drive business growth designed for roofing contractors. Our Betty AI system combines aerial imagery analysis with homeowner demographic data to identify qualified roofing opportunities - properties where the roof actually needs work AND the homeowner can afford it. Our services include targeted lead generation and lead scoring.

How do you customize campaigns for roofing businesses?

We tailor campaigns based on your service area, storm patterns, seasonal trends, and business focus (retail vs. insurance work). Whether you're targeting storm damage, aging roofs, or preventive maintenance, we align your marketing to actual roofing opportunities in your market.

What makes ReworkedAI different from other roofing lead companies?

Instead of selling random leads, we use our proprietary AI system to identify properties where the roof actually needs work AND the homeowner can afford it. We combine high-resolution aerial imagery with ReworkedAI's homeowner propensity data to deliver "the best zip codes, the best homeowners, and the worst roofs" - qualified opportunities at $1.99 each.

How do you know which roofs actually need work?

We utilize high-resolution aerial imagery to identify roof damage, age indicators, missing shingles, and wear patterns in real-time. This partnership gives us current roof condition rather than outdated public records, ensuring you're targeting homes with verified, current roofing needs.

How do you determine if homeowners can afford roof work?

Our AI analyzes demographic and financial indicators including income levels, home values, credit indicators, and historical spending patterns to predict which homeowners have both the means and propensity to invest in roof replacement or major repairs.

Is direct mail still effective for roofing businesses?

Absolutely! Roofing is a high-consideration purchase where homeowners want to research contractors. Direct mail gives you a physical presence in their decision-making process and works especially well when combined with digital follow-up campaigns.

Show more

Start using World Class

Roofing Intelligence

500+ roofing contractors are already using breakthrough

intelligence. Join the leaders

Start Now

Start Now

Start Now

Book a demo

Start using World Class

Roofing Intelligence

500+ roofing contractors are already using breakthrough

intelligence. Join the leaders

Start Now

Book a demo