NEW FEATURE
PostCardMania
Featured Partner
Direct Mail
Stop fighting the inbox. We help Roofers land on the kitchen table with hyper-personalized mailers shipped in 3 business days. Proven templates. Tracked results. Zero "Unsubscribe" buttons.
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Cactus
Exclusive Partner
24/7 Call Center
When the phone rings, jobs get booked — or lost. Cactus ensures every call is answered, every opportunity qualified, and every job scheduled, day or night.
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Market Density Score
See how many homes in your county have verified roof damage, aging materials, and urgent repair signals — identified through aerial imagery.
Zip Code Intelligence
Find out which zip codes in your territory have the highest concentration of qualified homeowners with the financial capacity to act.
Your Service Area
We analyze your exact service area so you understand the opportunity before you invest. No guessing, just data.
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Territory Analysis
Enter your service area below. Our team will reach out to walk you through the roofing opportunity density, top zip codes, and market potential in your territory.
No spam, ever • Used by 1,000+ contractors • Powered by Eagleview
$1.79
per qualified opportunity
3-4x
efficiency improvements
Paying $30-150 per PPC lead that rarely converts
Most roofing companies pay $150-$300 per lead from sources like HomeAdvisor where homeowners are price-shopping multiple contractors, making conversion rates extremely low.
Pursuing leads that have already converted with another contractor
By the time you follow up on leads, prospects have often already hired competitors who responded faster while your crews were busy on jobs.
Wasting thousands of dollars on waste
Lead generation companies sell the same lead to 3-5 contractors, creating bidding wars and wasting your budget on prospects who were never serious buyers.
Zero visibility into why leads are qualified or how they're targeted
Most lead sources provide no insight into how leads are qualified or whether prospects can afford your services, leaving you blind to poor conversion rates.
Sales teams chasing homeowners who can't afford roof work
Many leads come from homeowners still researching options or hoping for insurance coverage rather than ready-to-buy prospects with actual roofing problems.
Purchasing would-never-convert leads with no capability to convert
Low-cost leads are often worthless contacts that drain your sales team's time and energy without generating any actual revenue.
Get Started with Betty
Book a call
Advanced Roof Analysis
Eagleview's cutting-edge aerial technology identifies damage, age, and urgency across the entire United States
Predictive Homeowner Intelligence
Proprietary AI analyzes thousands of signals to predict who will actually buy and can buy – identifying prime opportunities
Market Opportunity Mapping
Breakthrough geographic intelligence reveals neighborhoods where roof problems meet buying power
Find Roofing Opportunities
Order A Property Report
The Want Market
What Everyone’s Chasing
Homeowners actively searching
Price shopping mentality
$150-300 per lead
The Need Market
The Opportunity
Less competition
How is this different from buying leads?
Lead services sell you homeowners who are already shopping — usually the same ones sold to four or five other contractors. Reworked.ai finds roofs that need work but aren't shopping yet, so you're often the only call. And at $1.79 per opportunity versus $150–300 per shared lead, the math isn't close.
Do I need a marketing team or any tech skills?
No. Pick a ZIP or drop a pin on a jobsite, and you get a prioritized list of the roofs that need work. Want to reach them? Launch a two-touch mail sequence in a couple of clicks. It's built for roofers, not marketers.
How accurate is the property data?
Roof condition is read from Eagleview aircraft-mounted aerial imagery at 3-5 inch resolution — the same imagery used across the insurance industry. Homeowner propensity is modeled from 50+ demographic and behavioral signals.
Does this work for insurance claims and storm work?
Roof condition is read from Eagleview aircraft-mounted aerial imagery at 3-5 inch resolution — the same imagery used across the insurance industry. Homeowner propensity is modeled from 50+ demographic and behavioral signals.
How do you know which roofs actually need work?
We utilize high-resolution aerial imagery to identify roof damage, age indicators, missing shingles, and wear patterns in real-time. This collaboration gives us current roof condition rather than outdated public records, ensuring you're targeting homes with verified, current roofing needs.
How do you determine if homeowners can afford roof work?
Our AI analyzes demographic and financial indicators including income levels, home values, credit indicators, and historical spending patterns to predict which homeowners have both the means and propensity to invest in roof replacement or major repairs.
Is direct mail still effective for roofing businesses?
Absolutely! Roofing is a high-consideration purchase where homeowners want to research contractors. Direct mail gives you a physical presence in their decision-making process and works especially well when combined with digital follow-up campaigns.
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