
World-Class AI
Meets Roofing Intelligence
World-Class AI
Meets Roofing Intelligence
Betty combines industry-leading aerial imagery with breakthrough AI to identify the best opportunities with unmatched efficiency. This is how leading roofing contractors find customers now.

World-Class AI Meets Roofing Intelligence
Betty combines industry-leading aerial imagery with breakthrough AI to identify the best opportunities with unmatched efficiency. This is how leading roofing contractors find customers now.


Get Started with Betty
Contact Us
Reworked. First-Ever AI + Aerial
Reworked. First-Ever AI + Aerial
Reworked.
First-Ever AI + Aerial
$1.89
per qualified opportunity
3-4x
efficiency improvements
Intelligence Platform for Roofing
Intelligence Platform for Roofing
Intelligence Platform for Roofing
Intelligence Platform for Roofing
Real damage. Real buyers. Real revenue. Betty identifies storm-damaged roofs owned by financially qualified homeowners in your target market. Skip the guesswork and go straight to properties ready to buy.
Real damage. Real buyers. Real revenue. Betty identifies storm-damaged roofs owned by financially qualified homeowners in your target market. Skip the guesswork and go straight to properties ready to buy.
The Roofing Lead Generation
Problem Every Contractor Knows
The Roofing Lead Generation
Problem Every Contractor Knows
The Roofing Lead Generation
Problem Every Contractor Knows
Paying $30-150 per PPC lead that rarely converts
Most roofing companies pay $150-$300 per lead from sources like HomeAdvisor where homeowners are price-shopping multiple contractors, making conversion rates extremely low.
Paying $30-150 per PPC lead that rarely converts
Most roofing companies pay $150-$300 per lead from sources like HomeAdvisor where homeowners are price-shopping multiple contractors, making conversion rates extremely low.
Pursuing leads that have already converted with another contractor
By the time you follow up on leads, prospects have often already hired competitors who responded faster while your crews were busy on jobs.
Pursuing leads that have already converted with another contractor
By the time you follow up on leads, prospects have often already hired competitors who responded faster while your crews were busy on jobs.
Wasting thousands of dollars on waste
Lead generation companies sell the same lead to 3-5 contractors, creating bidding wars and wasting your budget on prospects who were never serious buyers.
Wasting thousands of dollars on waste
Lead generation companies sell the same lead to 3-5 contractors, creating bidding wars and wasting your budget on prospects who were never serious buyers.
Zero visibility into why leads are qualified or how they're targeted
Most lead sources provide no insight into how leads are qualified or whether prospects can afford your services, leaving you blind to poor conversion rates.
Zero visibility into why leads are qualified or how they're targeted
Most lead sources provide no insight into how leads are qualified or whether prospects can afford your services, leaving you blind to poor conversion rates.
Sales teams chasing homeowners who can't afford roof work
Many leads come from homeowners still researching options or hoping for insurance coverage rather than ready-to-buy prospects with actual roofing problems.
Sales teams chasing homeowners who can't afford roof work
Many leads come from homeowners still researching options or hoping for insurance coverage rather than ready-to-buy prospects with actual roofing problems.
Purchasing would-never-convert leads with no capability to convert
Low-cost leads are often worthless contacts that drain your sales team's time and energy without generating any actual revenue.
Purchasing would-never-convert leads with no capability to convert
Low-cost leads are often worthless contacts that drain your sales team's time and energy without generating any actual revenue.

Setting the New Standard in
Roofing Profitability
Leading roofing contractors are moving beyond guesswork. They're using breakthrough technology that can analyze roof conditions, predict homeowner behavior, and identify perfect opportunities with unprecedented efficiency.
Betty represents the biggest leap forward in roofing customer acquisition technology. We've built the world's first platform that combines aerial intelligence with AI-powered predictions.
Leading roofing contractors are moving beyond guesswork. They're using breakthrough technology that can analyze roof conditions, predict homeowner behavior, and identify perfect opportunities with unprecedented efficiency.
Betty represents the biggest leap forward in roofing customer acquisition technology. We've built the world's first platform that combines aerial intelligence with AI-powered predictions.
Leading roofing contractors are moving beyond guesswork. They're using breakthrough technology that can analyze roof conditions, predict homeowner behavior, and identify perfect opportunities with unprecedented efficiency.
Betty represents the biggest leap forward in roofing customer acquisition technology. We've built the world's first platform that combines aerial intelligence with AI-powered predictions.

Setting the New Standard in
Roofing Profitability
Leading roofing contractors are moving beyond guesswork. They're using breakthrough technology that can analyze roof conditions, predict homeowner behavior, and identify perfect opportunities with unprecedented efficiency.
Betty represents the biggest leap forward in roofing customer acquisition technology. We've built the world's first platform that combines aerial intelligence with AI-powered predictions.
Three Breakthrough Capabilities
One Powerful Platform
Three Breakthrough Capabilities
One Powerful Platform
Three Breakthrough Capabilities
One Powerful Platform
Advanced Roof Analysis
Cutting-edge aerial technology identifies damage, age, and urgency across the entire United States
Predictive Homeowner Intelligence
Proprietary AI analyzes thousands of signals to predict who will actually buy and can buy – identifying prime opportunities
Market Opportunity Mapping
Breakthrough geographic intelligence reveals neighborhoods where roof problems meet buying power
Perfect
Opportunity
=
Best Counties
+
Ideal Zip Codes
+
Top Homeowners
+
Worst Roofs
Perfect
Opportunity
=
Best Counties
+
Ideal Zip Codes
+
Top Homeowners
+
Worst Roofs


Find Roofing Opportunities


Find Roofing Opportunities


Find Roofing Opportunities


Find Roofing Opportunities
When Betty identifies a perfect opportunity, you get more than just contact information – you get complete property intelligence powered by industry-leading aerial imagery.
When Betty identifies a perfect opportunity, you get more than just contact information – you get complete property intelligence powered by industry-leading aerial imagery.


Order A Property Report


Order A Property Report


Order A Property Report


Order A Property Report




























Property Context
Property Context
Property Context
Property Context
Property condition indicators
Driveway and access information
Pool, deck, and landscape features
Overall property maintenance level
Property condition indicators
Driveway and access information
Pool, deck, and landscape features
Overall property maintenance level
Property condition indicators
Driveway and access information
Pool, deck, and landscape features
Overall property maintenance level
Property condition indicators
Driveway and access information
Pool, deck, and landscape features
Overall property maintenance level
Roof Area Intelligence
Roof Area Intelligence
Roof Area Intelligence
Roof Area Intelligence
Precise square footage measurements
Roofing squares calculation
Building footprint and structure details
Precise square footage measurements
Roofing squares calculation
Building footprint and structure details
Precise square footage measurements
Roofing squares calculation
Building footprint and structure details
Precise square footage measurements
Roofing squares calculation
Building footprint and structure details
Roof Condition Analysis
Roof Condition Analysis
Roof Condition Analysis
Roof Condition Analysis
Material type identification
Current condition rating with detailed descriptions
Visible damage or wear indicators
Age estimation based on aerial analysis
Material type identification
Current condition rating with detailed descriptions
Visible damage or wear indicators
Age estimation based on aerial analysis
Material type identification
Current condition rating with detailed descriptions
Visible damage or wear indicators
Age estimation based on aerial analysis
Material type identification
Current condition rating with detailed descriptions
Visible damage or wear indicators
Age estimation based on aerial analysis
Technical Specifications
Technical Specifications
Technical Specifications
Technical Specifications
Roof pitch measurements
Eave height calculations
Roof shape complexity
Chimney, solar panel, and obstruction detection
Roof pitch measurements
Eave height calculations
Roof shape complexity
Chimney, solar panel, and obstruction detection
Roof pitch measurements
Eave height calculations
Roof shape complexity
Chimney, solar panel, and obstruction detection
Roof pitch measurements
Eave height calculations
Roof shape complexity
Chimney, solar panel, and obstruction detection
Start Finding Qualified Jobs
Start Finding Qualified Jobs
Start Finding Qualified Jobs
No commitment
Most ROI
Scale faster
Maximum control


7 high density zip codes found
900+ opportunities available
900+ opportunities available
7 high density zip codes found
7 high density zip codes found
900+ opportunities available


Betty
Unlock the power of Betty
Unlock the power of Betty


900+ opportunities available
7 high density zip codes found




Betty
Unlock the power of Betty
Platform Performance
Platform Performance
Platform Performance
Roofs Analyzed by AI
We score one Roof at a time
Roofs scanned by our Betty AI rises 1% every month
10%
20%
30%
40%
50%
60%
70%
“Betty transformed how we approach new markets. Now when we enter a territory, we have both the qualified prospects AND complete property data. Our sales teams close 40% more deals because they walk in as experts, not just another contractor asking to measure the roof.”
Operations Director
Leading Roofing Enterprise
Roofs Analyzed by AI
95,562,370
We score one Roof at a time
Roofs scanned by our Betty AI
rises 1% every month
10%
20%
30%
40%
50%
60%
70%
“Betty transformed how we approach new markets. Now when we enter a territory, we have both the qualified prospects AND complete property data. Our sales teams close 40% more deals because they walk in as experts, not just another contractor asking to measure the roof.”
Operations Director
Leading Roofing Enterprise
Questions from Industry Leaders
Questions from Industry Leaders
Questions from Industry Leaders
What services do you provide to help grow my roofing business?
We offer AI-powered lead generation/scoring to drive business growth designed for roofing contractors. Our Betty AI system combines aerial imagery analysis with homeowner demographic data to identify qualified roofing opportunities - properties where the roof actually needs work AND the homeowner can afford it. Our services include targeted lead generation and lead scoring.
How do you customize campaigns for roofing businesses?
We tailor campaigns based on your service area, storm patterns, seasonal trends, and business focus (retail vs. insurance work). Whether you're targeting storm damage, aging roofs, or preventive maintenance, we align your marketing to actual roofing opportunities in your market.
What makes ReworkedAI different from other roofing lead companies?
Instead of selling random leads, we use our proprietary AI system to identify properties where the roof actually needs work AND the homeowner can afford it. We combine high-resolution aerial imagery with ReworkedAI's homeowner propensity data to deliver "the best zip codes, the best homeowners, and the worst roofs" - qualified opportunities at $1.99 each.
How do you know which roofs actually need work?
We utilize high-resolution aerial imagery to identify roof damage, age indicators, missing shingles, and wear patterns in real-time. This partnership gives us current roof condition rather than outdated public records, ensuring you're targeting homes with verified, current roofing needs.
How do you determine if homeowners can afford roof work?
Our AI analyzes demographic and financial indicators including income levels, home values, credit indicators, and historical spending patterns to predict which homeowners have both the means and propensity to invest in roof replacement or major repairs.
Is direct mail still effective for roofing businesses?
Absolutely! Roofing is a high-consideration purchase where homeowners want to research contractors. Direct mail gives you a physical presence in their decision-making process and works especially well when combined with digital follow-up campaigns.
Show more
What services do you provide to help grow my roofing business?
We offer AI-powered lead generation/scoring to drive business growth designed for roofing contractors. Our Betty AI system combines aerial imagery analysis with homeowner demographic data to identify qualified roofing opportunities - properties where the roof actually needs work AND the homeowner can afford it. Our services include targeted lead generation and lead scoring.
How do you customize campaigns for roofing businesses?
We tailor campaigns based on your service area, storm patterns, seasonal trends, and business focus (retail vs. insurance work). Whether you're targeting storm damage, aging roofs, or preventive maintenance, we align your marketing to actual roofing opportunities in your market.
What makes ReworkedAI different from other roofing lead companies?
Instead of selling random leads, we use our proprietary AI system to identify properties where the roof actually needs work AND the homeowner can afford it. We combine high-resolution aerial imagery with ReworkedAI's homeowner propensity data to deliver "the best zip codes, the best homeowners, and the worst roofs" - qualified opportunities at $1.99 each.
How do you know which roofs actually need work?
We utilize high-resolution aerial imagery to identify roof damage, age indicators, missing shingles, and wear patterns in real-time. This partnership gives us current roof condition rather than outdated public records, ensuring you're targeting homes with verified, current roofing needs.
How do you determine if homeowners can afford roof work?
Our AI analyzes demographic and financial indicators including income levels, home values, credit indicators, and historical spending patterns to predict which homeowners have both the means and propensity to invest in roof replacement or major repairs.
Is direct mail still effective for roofing businesses?
Absolutely! Roofing is a high-consideration purchase where homeowners want to research contractors. Direct mail gives you a physical presence in their decision-making process and works especially well when combined with digital follow-up campaigns.
Show more
What services do you provide to help grow my roofing business?
We offer AI-powered lead generation/scoring to drive business growth designed for roofing contractors. Our Betty AI system combines aerial imagery analysis with homeowner demographic data to identify qualified roofing opportunities - properties where the roof actually needs work AND the homeowner can afford it. Our services include targeted lead generation and lead scoring.
How do you customize campaigns for roofing businesses?
We tailor campaigns based on your service area, storm patterns, seasonal trends, and business focus (retail vs. insurance work). Whether you're targeting storm damage, aging roofs, or preventive maintenance, we align your marketing to actual roofing opportunities in your market.
What makes ReworkedAI different from other roofing lead companies?
Instead of selling random leads, we use our proprietary AI system to identify properties where the roof actually needs work AND the homeowner can afford it. We combine high-resolution aerial imagery with ReworkedAI's homeowner propensity data to deliver "the best zip codes, the best homeowners, and the worst roofs" - qualified opportunities at $1.99 each.
How do you know which roofs actually need work?
We utilize high-resolution aerial imagery to identify roof damage, age indicators, missing shingles, and wear patterns in real-time. This partnership gives us current roof condition rather than outdated public records, ensuring you're targeting homes with verified, current roofing needs.
How do you determine if homeowners can afford roof work?
Our AI analyzes demographic and financial indicators including income levels, home values, credit indicators, and historical spending patterns to predict which homeowners have both the means and propensity to invest in roof replacement or major repairs.
Is direct mail still effective for roofing businesses?
Absolutely! Roofing is a high-consideration purchase where homeowners want to research contractors. Direct mail gives you a physical presence in their decision-making process and works especially well when combined with digital follow-up campaigns.
Show more
What services do you provide to help grow my roofing business?
We offer AI-powered lead generation/scoring to drive business growth designed for roofing contractors. Our Betty AI system combines aerial imagery analysis with homeowner demographic data to identify qualified roofing opportunities - properties where the roof actually needs work AND the homeowner can afford it. Our services include targeted lead generation and lead scoring.
How do you customize campaigns for roofing businesses?
We tailor campaigns based on your service area, storm patterns, seasonal trends, and business focus (retail vs. insurance work). Whether you're targeting storm damage, aging roofs, or preventive maintenance, we align your marketing to actual roofing opportunities in your market.
What makes ReworkedAI different from other roofing lead companies?
Instead of selling random leads, we use our proprietary AI system to identify properties where the roof actually needs work AND the homeowner can afford it. We combine high-resolution aerial imagery with ReworkedAI's homeowner propensity data to deliver "the best zip codes, the best homeowners, and the worst roofs" - qualified opportunities at $1.99 each.
How do you know which roofs actually need work?
We utilize high-resolution aerial imagery to identify roof damage, age indicators, missing shingles, and wear patterns in real-time. This partnership gives us current roof condition rather than outdated public records, ensuring you're targeting homes with verified, current roofing needs.
How do you determine if homeowners can afford roof work?
Our AI analyzes demographic and financial indicators including income levels, home values, credit indicators, and historical spending patterns to predict which homeowners have both the means and propensity to invest in roof replacement or major repairs.
Is direct mail still effective for roofing businesses?
Absolutely! Roofing is a high-consideration purchase where homeowners want to research contractors. Direct mail gives you a physical presence in their decision-making process and works especially well when combined with digital follow-up campaigns.
Show more

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Roofing Intelligence
500+ roofing contractors are already using breakthrough
intelligence. Join the leaders
© 2025 Reworked AI. All rights reserved.
© 2025 Reworked AI. All rights reserved.
© 2025 Reworked AI. All rights reserved.

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Roofing Intelligence
500+ roofing contractors are already using breakthrough
intelligence. Join the leaders


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