Roofer FAQ · Playbook
Every spring, the same split: contractors who scramble when the first storm hits, and contractors whose response runs itself because the machine was built in February. The second group gets the claim-eligible homes. This is their checklist.
THE SHORT ANSWER
Prepare for hail season before the first event: arm real-time storm alerts for your service area, pre-approve storm mail templates so campaigns launch in clicks, reserve a response budget, and brief crews on a ranked-canvassing plan. With Reworked.ai, serious hail events map to affected addresses as fast as 90 minutes after impact — preparation means everything downstream of that alert is already decided.
Feb–Apr
when hail-season prep pays off most — before peak
90 min
fastest event-to-mapped-addresses time
24 hrs
for Home Ads to start serving inside affected homes
3–8%
response on prepared 10,000-piece storm runs
Why preparation beats reaction, mathematically
A serious hail event starts a clock: the first crews into a neighborhood take the inspections, the inspections become claim contacts, and the street saturates within about a week. Every hour spent after the storm choosing templates, pulling lists or arguing budget is an hour of that clock spent standing still. Preparation moves those decisions to February, when hours are cheap.
Off-season is for building the base
The quiet months aren't downtime; they're when you cheaply become known in the neighborhoods hail will eventually hit. Retail demand runs year-round — 112M+ US roofs scored on EagleView imagery, aging roofs surfaced at $1.79 per opportunity — so when the storm comes, affected homeowners recognize your name from a letter or a household ad. Familiar beats first, and prepared gets you both.
The pre-season checklist
1
Alerts armed — Storm Alerts configured for every zip you serve; serious hail events — 1-inch hail or larger — push to your phone with size, footprint and homes affected.
2
Templates approved — the storm Direct Mail Sequence proofed with your branding now, so launch is two clicks, not a design cycle.
3
Budget reserved — a storm fund you can release without a meeting; speed dies in approval chains.
4
Crews briefed — everyone knows the plan: ranked list top-down, mail referenced at the door, scans answered same-day.
5
Ads connected — Home Ads linked to storm triggers, so your brand starts serving inside affected households within 24 hours.
When the alert fires: the first 72 hours, pre-decided
1
Hour 0 — alert hits your phone; no decisions needed, the playbook is loaded.
2
By hour 2 — affected addresses mapped as fast as 90 minutes after impact, ranked by claim potential from roof age and pre-storm condition.
3
Day 1 — mail drops on ranked addresses; ads already serving in those households.
4
Days 2–3 — crews canvass the top of the list while competitors wait on purchased storm lists.
Frequently asked questions
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