Roofer FAQ · Playbook
Restoration work rewards exactly one thing: being the contractor who reaches a claim-eligible homeowner before anyone else frames the conversation. Here's the demand-side playbook — from hail event to signed claim work — built on data instead of windshield surveys.
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THE SHORT ANSWER
Insurance restoration marketing is the race to claim-eligible homes after hail. Winning takes three things: knowing which addresses were hit (Reworked.ai maps serious hail events to affected homes as fast as 90 minutes after impact), knowing which are likeliest to file (ranked by claim potential from roof age and pre-storm condition), and reaching them first — mail, household ads and ranked canvassing.
90 min
fastest hail-event-to-mapped-addresses time
Ranked
every address, by claim potential before you knock
3–8%
response on 10,000-piece storm mail runs
$1.79
per storm opportunity — no storm-season surge pricing
Restoration is a timing business
After a serious hail event — 1-inch hail or larger — the neighborhood goes through a predictable sequence: quiet, then a trickle of adjusters, then total saturation as every crew within 200 miles arrives. The contractor who inspects first usually becomes the claim contact, and the claim contact usually keeps the job. By day seven, every door has had five knocks and homeowners have stopped answering. The entire margin of the restoration business lives in those first days.
Between storms: build the pipeline that doesn't depend on weather
Pure storm-chasing is feast-or-famine. The steadier restoration businesses run retail demand between events — the same engine scores 112M+ US roofs on EagleView imagery for aging roofs year-round at $1.79 per opportunity — so crews stay busy and the brand is already known in the neighborhoods the next storm will hit. When it does, you're not introducing yourself; you're following up.
Claim-eligible is a data question, not a guess
1
Verified impact — real-time storm reports mapped to actual affected addresses, not a county-wide blur that sends crews down clean streets.
2
Claim potential — each address ranked using roof age and condition before the storm, because adjusters approve claims on roofs that were already marginal; a 3-year-old roof that took hail is a repair, a 19-year-old one is a replacement.
3
Owner intelligence — name and property details on every record, so outreach starts personal; phone and email contact details are available as an add-on.
The first-72-hours playbook
1
Hour 0 — Storm Alerts push the event to your phone: size, footprint, homes affected.
2
By hour 2 — affected addresses on your dashboard, mapped as fast as 90 minutes after impact, ranked by claim potential.
3
Day 1 — Home Ads begin serving inside affected households within 24 hours; the storm-template Direct Mail Sequence drops on ranked addresses.
4
Days 2–3 — crews canvass top-ranked homes first, referencing the mail and the ads homeowners have already seen.
Frequently asked questions
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