Roofer FAQ · Playbook
For about a week after an install, you're the most credible roofer on that street — the neighbors watched your crew work. Most companies spend that credibility on a yard sign. Here's the playbook that spends it on the specific doors whose roofs are next.
THE SHORT ANSWER
Market the neighborhood while your trucks are still visible: identify which surrounding homes actually need roof work, and land branded mail referencing the job on their street within days. Reworked.ai's HALO automates this — it scores every roof around a jobsite on EagleView imagery and fires timed mail; one measured job reached 100 qualified doors and booked 3 appointments in 48 hours.
1 week
roughly how long jobsite credibility stays warm
100
qualified doors one HALO jobsite campaign reached
3
appointments booked from that job in 48 hours
0
unqualified doors mailed — new roofs get skipped
Why the same street converts differently
Roofing is a proof-driven purchase, and a jobsite is proof the neighbors can see from their driveway: the tear-off, the crew, the finished ridge line. Homes on the same street also share weather history, roof age and construction era — when one roof fails, the odds on the surrounding roofs just went up. Marketing there isn't spraying; it's following the evidence.
Make it a system, not an occasion
The compounding comes from doing this on every install, automatically. Each job seeds the next: clusters form, your trucks keep appearing on the same streets, and the neighborhood starts treating you as the local default. Contractors call it owning the street — HALO just makes it a button instead of a project. The measured benchmark: 1 job → 100 doors → 3 booked appointments in 48 hours.
The classic moves — and where each leaks
1
Yard signs — free impressions, zero targeting, gone when the sign is. Whoever drives by is not a list.
2
Blanket radius mail — every door in a circle, including renters and 5-year-old roofs; you pay for the waste.
3
Knocking the street cold — great while the crew is visible, but reps burn hours on doors that were never candidates.
4
The fix for all three — score the radius first, then spend sign, mail and shoe leather only on doors that qualify.
The 48-hour playbook
1
Pin the job — drop a pin when the contract signs (or let your CRM trigger HALO automatically on closed-won).
2
Score the radius — EagleView aerial imagery verifies roof age and condition on every surrounding home; only real candidates make the list.
3
Fire the mail — first-class letters timed to land while your trucks are on the street, referencing the job the neighbors can see.
4
Follow the scans — every piece carries a QR code wired to Mail Alerts; a scan becomes a text to your phone in seconds, and a same-day knock while interest is hot.
Frequently asked questions
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