Product · Smart QR Landing Pages
Smart QR Landing Pages are the newest piece of the Reworked.ai Direct Mail Sequence. Every letter and postcard you send now carries a unique QR code that opens a page built for that exact address: the homeowner's own aerial roof photo, findings, health score and price, branded to your company.
THE SHORT ANSWER
Smart QR Landing Pages give every mailer in a Reworked.ai Direct Mail campaign a unique QR code that opens a page generated for that exact home: the homeowner's aerial roof photo with annotated findings, a plain-English explanation of each issue, a roof health score, and a price estimate, with no forms to fill. It's included in the two-touch Direct Mail add-on at $2.71 per door.
$2.71
per door: letter, postcard, postage & smart landing page included
1 page
generated automatically for every address in your campaign
0
forms a homeowner fills before seeing their full roof report
10 sec
from scan at the kitchen counter to their own roof on screen
Why the homepage is where mailer curiosity goes to die
When a homeowner gets curious about their roof, most roofing websites make them do the work: fill a form, describe the roof, wait for a callback. Quote widgets and chat bubbles bill monthly and treat every visitor exactly the same. A QR code that opens a generic homepage tells the homeowner nothing about their home, so curiosity leaves. And even when someone does visit, the traffic is anonymous.
Smart QR Landing Pages flip it. The homeowner gives nothing and gets everything: their photo, their findings, their number. Then, and only then, the page asks for the call. And because every code is unique to one mailer and one address, every scan is tracked to a named home, so follow-up starts with who and where instead of a mystery click.
Why this makes the mail itself stronger
A letter that says “scan to see what we found on your roof” is a fundamentally better promise than “call for a free quote,” because the homeowner can cash it in ten seconds from the kitchen counter. The mailer earns the scan, the page earns the trust, and the phone call arrives with the homeowner already looking at their own roof, their own findings and their own number.
If you run Direct Mail campaigns on Reworked.ai, you already have it. It ships inside the two-touch Direct Mail Sequence add-on: $2.71 per door covers the letter, the postcard, the postage and the landing page. Opportunities themselves stay $1.79 each.
What the homeowner sees when they scan
1
A greeting with their name and a real number. “We spotted 2 problem areas on your roof” is the actual output of aerial analysis on their actual roof, not a slogan.
2
Their roof, annotated. Pan the EagleView aerial capture and tap each flagged area. Nobody can fake a photo of your own house.
3
Findings in plain English. What each issue is, where it is, and why it matters, written for a homeowner, not an adjuster.
4
A roof health score and a price. A full replacement figure and a monthly financing figure, calculated from the aerial measurement using the roofer's own pricing.
5
The objection, answered. A “no one was on your property” section addresses the first thing a homeowner wonders, and your logo, colors, phone and license carry from the mailer onto the page.
How to turn it on
1
Configure your campaign. Pick your mailer sequence and templates. Every template now includes the Smart QR page.
2
Add your brand kit. Logo, name, phone, license. Five minutes here brands your mailers and every landing page at once.
3
Preview and launch. See a live sample page before you send. Prefer your own site? You can point scans there instead.
Frequently asked questions
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