Definition · Roofing Marketing
Roofing is a speed business twice over: first to the storm, first to the reply. Reworked.ai ships a trigger for each — Storm Alerts fire when hail hits your service area; Mail Alerts fire when a homeowner scans your mailer. Here's exactly what each does.
THE SHORT ANSWER
Storm Alerts and Mail Alerts are Reworked.ai's two real-time notification systems. Storm Alerts push serious hail events — 1-inch hail or larger — to your phone with the event's size and footprint, with affected addresses mapped as fast as 90 minutes after impact. Mail Alerts fire when a homeowner scans the QR code on your mailer, texting you their name and address within seconds so you call while interest peaks.
90 min
fastest storm-to-mapped-addresses time
Seconds
from QR scan to text on your phone
24 hrs
for storm-triggered ads to start serving in affected homes
2
moments that decide most roofing jobs: the event, the reply
Storm Alerts: the starting gun
When a serious hail event — 1-inch or larger — crosses any zip you cover, your phone buzzes with the event's size, footprint and affected-home count. Behind the notification, the platform is already mapping the impact to actual addresses, ranked by claim potential from roof age and pre-storm condition, as fast as 90 minutes after impact. Attach Home Ads and your brand starts serving inside affected households within 24 hours — days before the street fills with yard signs.
Mail Alerts: the reply catcher
Every piece in a Direct Mail Sequence carries a unique QR code. When a homeowner scans it, Mail Alerts text you within seconds — name, address, which campaign. That scan is the highest-intent moment your marketing will ever create: the homeowner is standing in their kitchen, holding an aerial photo of their own roof, phone in hand. A call inside the hour meets them there; a call next Tuesday meets a cold trail.
Two alerts, one nervous system
1
Storm hits — Storm Alert fires; ranked addresses land on your dashboard.
2
Outreach launches — storm-template mail drops; ads serve inside affected homes.
3
Homeowner scans — Mail Alert texts your rep in seconds.
4
Same-day contact — the rep calls or knocks while the mailer is still on the counter — speed at the event and speed at the reply, both automated.
Frequently asked questions
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