Definition · Roofing Marketing
One document, three audiences: contractors estimate from it, insurers adjust claims with it, and homeowners decide with it. Here's what a roof report contains — and how the same aerial intelligence, run across a whole market, becomes a prospecting engine instead of a single PDF.
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THE SHORT ANSWER
A roof report is a structured document describing a specific roof: measurements (area, pitch, facets, ridges, valleys), material and estimated age, and condition findings — typically generated from aerial imagery rather than a ladder climb. Contractors use reports for estimates, insurers for claims, homeowners for decisions. Reworked.ai applies the same imagery intelligence in reverse: scoring 112M+ roofs to find the ones worth reporting on.
4+
core sections: measurements, material, age, condition
1-inch
per-pixel aerial imagery resolution behind modern reports
0
ladder climbs needed for an aerial-based report
112M+
US roofs pre-scored by the same intelligence
Who orders one, and why
Contractors order reports to estimate without a ladder — accurate material orders and bids from the desk. Insurers and adjusters use them to verify claims after hail. Homeowners increasingly see them as the credibility bar: a roofer who shows up with aerial evidence of this roof's condition starts a different conversation than one who eyeballs from the driveway. EagleView aircraft-mounted imagery at 1-inch-per-pixel resolution set the standard the industry now expects.
The report, inverted: from one PDF to a whole market
A roof report answers 'what's wrong with this roof?' — one address you already chose. Reworked.ai — a marketing intelligence platform for roofers — runs the question backwards across 112M+ US roofs: which addresses show report-worthy condition and an owner who can fund the work? Each answer is an AI-Qualified Opportunity at $1.79, carrying the roof's area, age, facets and condition indicators plus the owner's name. The report becomes your door-opener: lead with the aerial view of their roof, and the two-touch mail sequence literally mails it to them as a postcard.
What's inside a roof report
1
Measurements — total area in squares, pitch, facet count, ridge/hip/valley/eave lengths — the geometry an estimate is built on.
2
Material & age — roofing type and an estimated age band, read from imagery and property records.
3
Condition findings — wear patterns, streaking, missing shingles, ponding, patching and hail impact indicators where present.
4
Imagery — the aerial views themselves, which do more persuading than any table of numbers.
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