What is jobsite radius marketing?

The oldest truth in roofing — jobs breed jobs on the same street — finally has a name and a mechanism. Here's the precise definition, why the radius converts like nothing else, and what changes when software scores the circle instead of blanketing it.

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THE SHORT ANSWER

Jobsite radius marketing is targeted outreach to homes surrounding an active or just-completed job, timed while the work is visible — the crew, the tear-off, the new roof itself acting as live proof. Reworked.ai's HALO is the scored version: it verifies which nearby roofs actually need work on EagleView imagery and mails only those doors. One measured job reached 100 qualified doors and booked 3 appointments in 48 hours.

~1 week

how long a jobsite stays visible, credible proof

100

qualified doors per scored radius campaign

appointments booked in 48 hours in the measured run

48 hrs

from mail drop to booked appointments

Why the radius converts

Three forces stack inside a radius that exist nowhere else in roofing marketing. Proximity proof: the neighbors can inspect your work from the sidewalk. Shared conditions: homes built together age together, so one failing roof predicts others nearby. Social permission: hiring the company that did the Hendersons' roof feels safe in a way a stranger's ad never does. Radius marketing simply spends money where all three are already working for you.

The definition, unpacked

Radius — the homes around a jobsite, defined by relevance rather than a fixed circle: same street, same sightlines, same construction era.

Timed — outreach lands while the work is happening or just finished; the campaign expires when the trucks leave and memory fades.

Proof-led — the message references the visible job ('we're replacing a roof on your street'), which no cold mailer can say.

Unscored vs scored: the HALO difference

Old way — blanket every door in a circle: renters, new roofs and just-replaced homes all get (and waste) a piece.

Scored — HALO reads every surrounding roof on EagleView aerial imagery at 1-inch-per-pixel resolution; only homes with verifiable need make the list.

Timed — first-class mail lands while your crew is on the street, and each piece's QR code is wired to Mail Alerts for instant scan-to-text follow-up.

Automated — a CRM trigger (HubSpot, Salesforce, Zoho, Zapier) can fire the campaign on every closed-won job — radius marketing as a default, not a decision.

Frequently asked questions

What radius should roofing companies market around a job?

Think relevance, not distance: the homes that can see your jobsite or share its street matter most, extended to nearby blocks with similar-age roofs. Scored targeting makes the question moot — HALO mails the roughly 100 surrounding doors that actually qualify, wherever they sit.

What radius should roofing companies market around a job?

Is jobsite radius marketing the same as yard signs?

Yard signs are the unpowered version — passive, untargeted, and gone when the job ends. Radius marketing actively reaches chosen doors with a timed message; the scored version adds verification that each recipient's roof is worth the postage.

Is jobsite radius marketing the same as yard signs?

Does radius marketing work outside dense suburbs?

Yes — the radius just widens. In rural areas the 'street' is a road and sightlines stretch, but shared weather, shared construction eras and neighbor trust behave identically. Scoring matters more, not less, when doors are farther apart.

Does radius marketing work outside dense suburbs?

What does a HALO campaign cost?

The same pay-per-door model as the rest of Reworked.ai — you pay for the qualified doors you reach, with no contract and no subscription. Because unqualified doors are skipped, spend concentrates where the 48-hour benchmark came from.