Two-touch mail that hits 3–5% — because every door is qualified.

Reworked.ai's Direct Mail Sequence sends a personalized letter, then an aerial postcard of the homeowner's own roof — only to homes its marketing intelligence engine has already scored as needing work. Two clicks to launch; you keep the brand and the replies.

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THE SHORT ANSWER

The Direct Mail Sequence is a two-touch campaign — letter first, postcard follow-up — sent exclusively to AI-qualified homes. Because every recipient's roof verifiably needs work (read from EagleView aerial imagery), response runs 3–5%, and 3–8% on storm runs — several times the rates typical of blanket mail.

3–5%

response on qualified retail campaigns

3–8%

response on a 10,000-piece storm run

2 touches

letter, then aerial postcard of their own roof

2 clicks

template → proof → launched

Why this mail gets opened

Most roofing mail fails before the envelope opens: wrong house, wrong time, generic pitch. This sequence fixes all three. The list is only homes that need work. The timing is driven by roof condition, storms or a HALO jobsite. And the second touch is a postcard showing an aerial photo of the homeowner's actual roof — the single most attention-grabbing image you can put in their hands.

Add air cover with Home Ads

Mail works better when the homeowner already knows your name. Pair the sequence with Home Ads and your brand runs on that same household's TV, phone and laptop before the letter lands — turning a cold pitch into a warm follow-up from a company they recognize.

What's in the box

Built-in templates — Replacement, Storm, Rejuvenation and Estimate, written in hyper-local copy.

Your brand throughout — your logo, your name, your phone number; fulfilled by partners, replies come to you.

Aerial postcard — touch two shows the homeowner their own roof from above.

Live tracking — every campaign measured through delivery and response.

QR codes on every piece — wired to Mail Alerts, so a scan becomes a text to your phone in seconds.

Launching takes two clicks

Pick your audience — AI-scored homes in your zips, a storm footprint, or a HALO radius.

Pick your template — approve the proof with your branding.

Launch — fulfillment, delivery and tracking are handled; you take the calls.

Frequently asked questions

Is direct mail still effective for roofing businesses?

Yes — roofing is a high-consideration purchase, and mail gives you a physical presence while homeowners research. On AI-qualified addresses the sequence runs 3–5% response, several times typical blanket-mail rates, because targeting does most of the work.

Is direct mail still effective for roofing businesses?

What makes the response rate so much higher than normal?

The list. Every piece lands on a home whose roof verifiably needs work and whose owner profile says they can pay for it. Same mail, radically better doors.

What makes the response rate so much higher than normal?

The list. Every piece lands on a home whose roof verifiably needs work and whose owner profile says they can pay for it. Same mail, radically better doors.

Do I need to design anything?

No. Pick from the Replacement, Storm, Rejuvenation or Estimate templates, approve the branded proof, and launch. Fulfillment is handled by partners under your brand.

Do I need to design anything?

No. Pick from the Replacement, Storm, Rejuvenation or Estimate templates, approve the branded proof, and launch. Fulfillment is handled by partners under your brand.

How do I know when someone responds?

Replies, calls and scans come straight to you. Every mailer carries a unique QR code wired to Mail Alerts — the second a homeowner scans it, you get a text with their name, address and contact details.