Roofer FAQ · Sales Ops
The industry calls it “speed to lead” — how fast you respond once a homeowner shows interest. Whatever you call it, the pattern is brutal: interest decays by the minute, and the contractor who responds first usually gets the inspection.
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THE SHORT ANSWER
Response speed is one of the strongest predictors of winning a homeowner: sales research consistently shows contact odds collapse as minutes pass, and most contractors still take hours or days. Reworked.ai's Mail Alerts close the gap — every mailer carries a unique QR code, and the second a homeowner scans it, you get a text with their name, address and contact details.
Seconds
from QR scan to a text on your phone
40–80%
phone & email match rate on scan alerts
Minutes
the window where contact odds are highest
1st
responder usually wins the inspection
Interest is perishable
A homeowner holding your mailer is at peak interest right now — roof on their mind, your name in their hand. Sales research across industries consistently shows that the odds of reaching and qualifying a prospect collapse as response time stretches from minutes to hours; by the next day, they've moved on, or a faster competitor hasn't. Roofing amplifies this: it's a considered purchase where the first substantive conversation frames every later quote.
Make speed a system, not a resolution
1
Route alerts to whoever can actually answer — the phone in a truck beats the inbox in an office.
2
Script the first 60 seconds — confirm the roof, book the inspection, nothing else.
3
Set an internal SLA — every scan called back inside 5 minutes during work hours.
4
Measure it — scan-to-call time is a coachable number; track it like revenue.
How Mail Alerts close the loop
1
Every piece is instrumented — each letter and postcard in your Direct Mail Sequence carries its own QR code.
2
The scan fires a text — homeowner name, property address, scan time, aerial roof size, plus phone and email (40–80% match), on your phone in seconds.
3
You call while they're holding it — a warm hello referencing their own roof, minutes after they showed interest.
4
Everything is logged — scans flow into campaign tracking and your CRM, so attribution and follow-up don't depend on memory.
Frequently asked questions
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