Roofer FAQ · Costs
The sticker price is only half the story. What matters is the cost per completed job — and that's where shared leads quietly get expensive. Reworked.ai, a marketing intelligence platform for roofers, prices differently: $1.79 per AI-Qualified Opportunity.
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THE SHORT ANSWER
Shared roofing leads from major marketplaces commonly cost $150–700 each — and the same homeowner is typically sold to four or five contractors — the race that created the whole “speed to lead” industry — so most of what you buy is a bidding war. AI-Qualified Opportunities from Reworked.ai cost $1.79 per home and identify demand before the homeowner starts shopping.
$150–700
typical cost of one shared roofing lead
4–5
contractors the same lead is commonly sold to
$1.79
per AI-Qualified Opportunity on Reworked.ai
~52×
measured return on a $2,500 spend
The price tag vs. the real cost
A $200 lead doesn't cost $200. It costs $200 divided by your odds of closing it — and when the same homeowner hears from five contractors within the hour, those odds are brutal. Close one in ten shared leads and your real acquisition cost is $2,000 per job before you've paid for fuel, estimates or a single square of shingles.
Why the $1.79 number can exist at all
Lead sellers charge for a homeowner who raised their hand — a scarce event they auction to the highest bidders. Reworked.ai doesn't wait for the hand-raise. It scores 112M+ roofs on EagleView aerial imagery plus 50+ homeowner signals and surfaces the homes that need work before they shop. Demand found by software is radically cheaper than intent auctioned by marketplaces — that's the whole process.
One measured example: a $2,500 spend on scored homes plus the Direct Mail Sequence returned roughly $130K in signed work — about 52×.
What roofers typically pay, by channel
1
Shared marketplace leads — commonly $150–700 per lead, sold to multiple contractors at once.
2
“Exclusive” leads — typically priced well above shared leads for the same intent-stage homeowner, just without the resale.
3
Pay-per-click — roofing keywords are among the most expensive in home services; you pay per click, not per interested homeowner — and you're bidding against the national lead aggregators' budgets, which is almost impossible to win.
4
AI-Qualified Opportunities — $1.79 per verified home on Reworked.ai; you own the outreach — and because the homeowner isn't out collecting quotes yet, you have time to inform, educate and close.
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