Find the homes that need a roof — before they start shopping.

Reworked.ai is a marketing intelligence platform for roofers. It scores 112M+ US roofs on EagleView aerial imagery and 50+ homeowner signals, and hands you the addresses that need work now — at $1.79 per AI-Qualified Opportunity.

Pull opportunities in my area

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No contract · No subscription · 500+ roofing contractors

THE SHORT ANSWER

AI-Qualified Retail Opportunities are homes whose roof condition (read from EagleView aerial imagery) and homeowner profile (50+ demographic and financial signals) both say “ready for a roof discussion.” Instead of buying shared leads at $150–700 each, roofers pull verified addresses at $1.79 — usually before the homeowner has called anyone.

$1.79

per AI-Qualified Opportunity — data + owner address

112M+

US roofs scored on aerial imagery

50+

demographic & behavioral signals per home

$130K

closed from one 300-home pull (4 jobs)

What it costs

$1.79 per opportunity. No contract, no subscription. Pull ten opportunities or ten thousand — the price per roof is the same. One contractor turned a single $2,500 spend on homes plus the Direct Mail Sequence into roughly $130K of signed work — about a 52× return.

What's in every record

Homeowner name and property address — phone & email contact details available as an add-on
Roof area, age, facet count and condition read from aerial imagery
A propensity score on every address
Export-ready for canvassing, mail, or your CRM — HubSpot, Salesforce, Zoho, Zapier

Every address in your market gets two scores, powered by one engine.

An address list is only as good as the outreach behind it. Every opportunity plugs straight into the rest of the platform:

How the scoring works

Roof condition — EagleView aircraft-mounted imagery at 1-inch-per-pixel resolution reads wear, streaking, missing shingles, ponding and age indicators on every roof.

Owner fit — 50+ signals (income, home value, tenure, spending indicators) predict who can afford the work and who actually buys.

Both together — a roof that needs work and an owner who can pay for it. That intersection is the opportunity.

From list to closed job

Score — pull the AI-qualified homes in your zips.

Reach — trigger a two-touch Direct Mail Sequence, or put your brand on that exact household's screens with Home Ads.

Respond — Mail Alerts text you the second a homeowner scans your mailer's QR code.

Frequently asked questions

How is this different from buying roofing leads?

Lead services sell homeowners who are already shopping — usually the same names sold to four or five other contractors. Reworked.ai finds roofs that need work but aren't shopping yet, so you're often the only call. And at $1.79 per opportunity versus $150–700 per shared lead, the math isn't close.

How is this different from buying roofing leads?

How do you know a roof actually needs work?

Roof condition is read from EagleView aircraft-mounted aerial imagery at 1-inch-per-pixel resolution — the same imagery used across the insurance industry. The AI reads wear patterns, streaking, missing shingles and age indicators, so you're targeting verified current condition, not outdated public records.

How do you know a roof actually needs work?

How do you know the homeowner can afford it?

The model weighs 50+ demographic and financial indicators — income levels, home values, credit indicators and historical spending patterns — to predict which homeowners have both the means and the propensity to invest in roof work.

How do you know the homeowner can afford it?

Do I need a marketing team to use this?

No. Pick a zip or drop a pin, and you get a prioritized list of the roofs that need work. Launching a mail sequence takes a couple of clicks. It's built for roofers, not marketers.

Do I need a marketing team to use this?

No. Pick a zip or drop a pin, and you get a prioritized list of the roofs that need work. Launching a mail sequence takes a couple of clicks. It's built for roofers, not marketers.

Does it integrate with my CRM?

Yes — records export cleanly and the platform has APIs and integrations for the CRMs roofers already run, including HubSpot, Salesforce, Zoho and Zapier.

Does it integrate with my CRM?

Yes — records export cleanly and the platform has APIs and integrations for the CRMs roofers already run, including HubSpot, Salesforce, Zoho and Zapier.