The storm damage marketing playbook

Hail doesn't reward the best roofer — it rewards the fastest, best-targeted one. This is the 72-hour sequence contractors run on Reworked.ai when a cell tears through their service area, from first alert to ranked canvassing.

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THE SHORT ANSWER

Winning a storm comes down to the first 72 hours: get impacted addresses mapped as fast as 90 minutes (Storm Opportunities), get your ads serving inside affected homes within 24 hours (Storm Alerts + Home Ads), drop storm-template mail on claim-ranked addresses on day one, and canvass with a ranked list — not blind — before the street saturates around day seven.

90 min

fastest storm-to-mapped-addresses time

24 hrs

ads live inside affected homes

3–8%

response on storm mail at 10,000-piece scale

72 hrs

the window that decides who owns the storm

Hour zero to hour one: know before the vans roll

The moment a serious hail event — 1-inch hail or larger — hits a neighborhood you cover, Storm Alerts buzz your phone with event size, homes affected and claim potential. As fast as 90 minutes later, the footprint is mapped to actual affected addresses on your dashboard — ranked by claim potential using each roof's age and condition before the storm. While competitors wait on purchased storm lists, you already know which streets file claims.

Why ranked beats blind after a storm

A storm footprint isn't uniform: hail size, roof age and pre-storm condition vary block by block, and adjusters approve accordingly. Canvassing every door burns your fastest week on your weakest addresses — at your highest cost, and it's the hardest channel to scale. Ranking by claim potential means your first hundred knocks are your best hundred — and by the time the street saturates with out-of-town crews, homeowners have seen your ads, your letter and your trucks for days.

The 72-hour sequence

Hour 0–1: Alert. Storm hits; you see the event, footprint and ranked addresses immediately.

Hour 1–24: Air cover. Ads auto-trigger inside the affected homes — your brand is on their screens while they're still googling “roof damage.”

Day 1: Mail drops. The storm-template Direct Mail Sequence goes to claim-ranked addresses; QR scans text you instantly.

Day 2–3: Canvass ranked. Crews knock the highest-claim-potential doors first, holding aerial evidence of that street's damage.

Frequently asked questions

How fast can I realistically be first after a storm?

With alerts and mapping as fast as 90 minutes and ads serving within 24 hours, your brand reaches affected homes a full news-cycle before typical storm-list buyers — and days before saturation canvassing peaks.

How fast can I realistically be first after a storm?

Does this work for wind and tornado, or just hail?

At this stage the system is built around serious hail events — 1-inch hail or larger, the events most likely to produce approved claims — surfaced with impact mapping and claim-potential ranking.

Does this work for wind and tornado, or just hail?

At this stage the system is built around serious hail events — 1-inch hail or larger, the events most likely to produce approved claims — surfaced with impact mapping and claim-potential ranking.

What should storm mail say?

The storm template leads with the event and the evidence — the homeowner's street, the date, and aerial verification of the area's damage — then a clear insurance-claim next step. Urgency with proof, not pressure.

What should storm mail say?

How do I avoid wasting spend outside the real footprint?

Addresses come from mapped impact plus pre-storm roof condition, not a county-radius guess — so mail and ads only go to homes with genuine claim potential.

How do I avoid wasting spend outside the real footprint?

Addresses come from mapped impact plus pre-storm roof condition, not a county-radius guess — so mail and ads only go to homes with genuine claim potential.