1. HALO every job — mail the scored neighbors while trucks are on the street (1 job → 3 appointments in 48 hrs, measured).

2. Before/after aerial shots — the homeowner's own roof, from above, is your best creative.

3. Yard signs with QR codes — analog awareness, digital capture.

4. Street-specific testimonials — “we did the gray colonial on Maple” outperforms generic five-star quotes.

5. Finish-day door hangers — on the doors the scoring says are worth it, not all of them.

Digital that actually pays

1. Own your Google Business Profile — reviews, photos, weekly posts; free and compounding.

2. Brand-term PPC only — capture people searching your name; skip the broad-term auction.

3. Local landing pages per market — one page per city/zip cluster you actually serve.

4. Film every inspection — 60-second roof walkthroughs are endless social content.

5. Answer-first FAQ pages — write for the questions AI engines get asked; be the cited source.

6. Retarget site visitors — cheap, and they already know you.

Storm plays

1. Storm Alerts on your phone — know within minutes, not when the first competitor's sign appears.

2. Pre-built storm mail templates — approve and launch day-one, not day-five.

3. Claim-ranked canvassing lists — knock the likeliest claims first.

4. Insurance-process content — the contractor who explains the claim usually inspects the roof.

Referral & retention engines

1. Pay referrals fast and visibly — same-week checks make advocates.

2. Review-request timing — ask at final walkthrough, link in hand.

3. Annual roof checkups — a service touch that resurfaces replacement timing.

4. Neighborhood completion letters — “we've done 6 roofs in your subdivision” is social proof with an address.

5. Realtor & inspector partnerships — the people who see failing roofs weekly.

6. Past-customer storm check-ins — after a storm, call your old customers first; the referral wave follows.