Product · HALO
HALO is Reworked.ai's jobsite-radius engine: drop a pin on a signed job and it scores every neighboring roof, then times first-class mail to land while your trucks are still on the street — proof of work the neighbors can see from their driveway.
THE SHORT ANSWER
HALO is jobsite-radius marketing, scored. When a roofer signs a job, HALO finds every home around that jobsite that actually needs work — verified on EagleView aerial imagery — and auto-fires a mail campaign timed to the job. In one measured run, a single job reached 100 nearby doors and booked 3 appointments within 48 hours.
48 hrs
from one job to 3 booked appointments
100
nearby doors reached per jobsite campaign
Every door
verified for roof age & condition — no blanket radius
Measured
every campaign tracked, so you see what each block returns
Your jobsite is your best ad — for about a week
The neighbors watched your crew tear off, load, and lay a new roof. For a few days your company is the most credible roofer on that street — social proof no ad can buy. Yard signs waste it on whoever happens to drive by. HALO spends it on the specific neighbors whose roofs are next.
Why it beats a blanket radius drop
1
No wasted doors — a 5-year-old roof next door gets skipped; a 22-year-old roof two streets over gets the letter.
2
Perfect timing — the piece lands while your trucks are visible, not three weeks later.
3
Compounding — every HALO job seeds the next; clusters of jobs turn into owned neighborhoods.
4
Hands-off — one pin, and the marketing side is handled while your crew works.
How HALO works
1
Drop a pin — mark the signed job (or let your CRM trigger it automatically).
2
Score the radius — EagleView aerial imagery verifies roof age and condition on every surrounding door; only homes that need work make the list.
3
Fire the mail — first-class delivery timed with the job, referencing the work happening on their street.
4
Measure — every campaign is tracked, so you see exactly what each block returns.
Frequently asked questions
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