Product · Zip Analyzer
Reworked.ai's Zip Analyzer is the market-planning arm of its marketing intelligence platform for roofers: every zip code in your chosen geography scored and stack-ranked across 16 weighted signals, so you pick the streets worth your marketing spend before you spend a dollar.
THE SHORT ANSWER
Zip Analyzer scores and stack-ranks zip codes across 16 weighted signals — median income, home values, home age, roof-age indicators, ownership rates, housing density, weather impact and more. Roofers use it to decide where direct mail, canvassing and ad budget go, instead of guessing from a county map.
16
weighted signals per zip code
1 view
roof density, income and home age heat-mapped together
Any area
country-wide — Dallas, Houston, Atlanta, Tampa and more
$0
wasted on zips that don't convert — that's the point
Most marketing budgets die in the wrong zip
Two zip codes can sit side by side and behave very differently: one full of 25-year-old roofs on owner-occupied homes with money to spend, the other full of renters, new builds, or homes that just re-roofed after the last storm. Spend evenly across both and half your budget is gone before the first postcard prints.
What the Analyzer shows you
1
Heatmaps — roof density, income and home age across any geography in one view.
2
Stack-ranking — every zip scored on 16 weighted signals, sorted by opportunity.
3
Roof-age signals — where the aging roofs actually cluster, powered by EagleView imagery.
4
Weather overlay — storm history and weather impact folded into the score.
5
Export — turn any zip into a buy-list for canvassing, mail or paid social.
From market view to door list
1
Rank — open your area, see every zip stack-ranked.
2
Drill — click into a zip, heatmap the blocks, check income and roof age.
3
Pull — export the AI-qualified homes in the winners at $1.79 each.
4
Launch — mail, Home Ads or canvassing on those exact addresses.
Frequently asked questions
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